The blogging game can be quite the hard nut to crack, especially if you’re wet behind the ears and still learning the ropes. A sizeable bunch of online entrepreneurs will excitedly fire up their blogs, roll down the driveway but stop dead in the main street.
They, or rather you, get spent as soon as they start.
Inspiration comes easy but to a few, as there lives a multitude of online entrepreneurs who find it a gargantuan task to ride out even a single post. But then again, who said blogging – just like ballroom dancing – would be easy?
Nonetheless, how do you keep the flame burning? How do you make certain that your blogging adventure is a thrill that doesn’t peter out prematurely? Below, find top ten tips to keep your blogging game primed in 2013 and beyond.
1. Your Opinion Counts
People love blogs since they are written by other people. It’s like the latest internet addiction, placed high and probably next to social media. For some zany reason, people derive amusement from knowing how and what other people think.
Find a creative way of letting the masses into your mind and they will love you.
2. Link and Link some more
If you have a great post to share, link it to other contextual resources all over the internet. Support your post with relevant links to other web pages. This called providing real value by pooling resources. It will be good for your
SEO efforts as well if done meticulously.
3. Write LESS
Nobody enjoys reading through a dam of words. Hit the nail on the head and do it fast. As you must already know, your readers are a busy lot and time is quite the precious commodity. Do not stall with long opening pages; blast your wits into the reader as soon as they land.
This is not a requirement though. Long posts have also been known to pull in readers, so play around with the available options.
4. 250-Words, period!
The best blog posts are the shortest ones. Avoid the long post, unless it is by a long way necessary. Besides, long posts are harder to put together and easier for your readers to forget. For your business blog, the less you say and the faster you say it, the better. Stick to 250 words.
5. Use snappy Headlines
See how editors have managed to get people buying newspapers on a daily basis? The trick lies in snappy and catchy headlines. Sum up your entire blog post in catchy headlines; they are the bee’s knees.
Everybody loves bullet lists. Info presented in such lists is easy on the eye, palatable and always fresh.
7. Easy to Scan posts
Throw in a sub heading every few paragraphs. Use short sentences that are to the point.
8. Define your style and stick to it
It is common knowledge that people are repulsed by unpleasant surprises. Work on a unique style and stick to it. Your readers will love you more when they know what to expect.
9. Keywords and more keywords
Assuming your every post bears a theme, it is important to litter every post with relevant keywords. Think about what keywords your readers will use to search for the post and use them generously. All the same, ensure that your post reads naturally.
10. Finally, edit your posts
Before you hit Publish, proofread and edit your post to correct errors. Good writing lies in the editing.
There you have it; ten solid tips that will help you grow your business blog and ultimately improve your conversion rates.